Playing around with your brand can be fun, revitalizing, and re-introduce a little joy back into your work. 

But if you’re holding back on making overdue changes — or, on the other hand, changing it over and over — you risk losing trust. Which, imo, is likely THE most important piece of your marketing this year. 

My genius is branding — not website design, not website development, and definitely not project managing website design and development through contractors. 

This is when your brand has to be SO CLEAR that it cuts through the noise, cuts through the fears, and lodges itself deep in someone’s heart, where it could change their life.

I’m not talking about branding (how you are seen from the outside) — I’m talking about what’s underneath it.

This post, my first in five weeks, had THE HIGHEST reach of any post I have made in the last 2 years. 

Feel free to use any of my excuses for your own disappearances.

You own your bigness. Own your weirdness. Own your mastery. Own your legacy. Own your voice.

Looking like a leader doesn’t necessarily mean polish — it means looking different from what else is out there. 

You don’t need a huge professional photoshoot in order to create a fully “branded” website or post. Do professional photoshoots help? Absolutely. Do these methods perfectly replace them? No. But can you keep up a consistent brand aesthetic without fancy photos? Yes.

My clients already value branding, and already have a budget for it. Their big decision is choosing the right designer or agency to make it happen.

When they find me, they often tell me that they immediately knew I would get them, and they are ready to go.

Not only will rushing the process not help anything, but you'll get the best result by designing for the future — not right now. 

If you’re not a traditional business owner, the traditional “branding package” won’t necessarily be a great fit for you.

These are the specific needs I identified over 10+ years helping weirdos honor their truest selves in their visual brand.