Look like you give a shit.
There has been a backlash against curation on social media for a while now, and I get it.
We are well past the lie that what you see on Instagram is exactly what you’ll get when you interact with or buy from someone.
It makes sense that off-the-cuff, “unfiltered” content keeps rising along with the convenience of creating and sharing. You can take a photo, overlay text, and post to stories in 32 seconds.
The shift toward candid immediacy reminds me of how in 2006 you could go to a blog run by someone with a DSLR camera and find 20 beautiful photos in each post… and then Instagram showed up, and everyone started sharing bad pictures of their food. The visual standards of "content" fell drastically.
Keeping things as easy to publish as possible is an excellent strategy when you're first starting out. But if you’re building authority as a leader ushering in a new era for your industry, it makes you look like everyone else, quietly flattening your brand.
You didn’t build a profitable business by doing what was convenient. So why is your site, feed, and overall visual presence giving “best practices?”
More people showing up more imperfectly is great in some ways… but I miss when people weren’t afraid to look like they give a shit.
I miss the thoughtful curation of a full blog in black and white.
I miss knowing from the first frame of a video exactly who this is from the unmistakable decor.
I miss a grid full of personal style that isn’t borrowed from Canva, and fonts that aren’t template defaults.
I miss finding myself totally immersed in someone’s visual world and feeling like I just landed on a new planet.
When your work is bold, visionary, and disruptive, but your brand looks safe, rushed, dated, or just like your mentor's… that’s a huge disconnect that your audience feels, and wearing that mask will get to you, too.
The answer to this is curation. It says: this is considered. This is intentional. This matters. I care about this work and your experience of it.
It’s the difference between “I posted something, please look at it” and “I built something just for you, come play!”
Care is part of the experience you’re selling. If people don’t see that care, it’s much harder to believe or receive it.
That’s exactly what I translate in my brands. Your mission, passion, cares, and why is transmuted an intentionally crafted, cohesive, immersive visual language that’s unmistakably yours.
When was the last time you went to a profile or a website and felt like you’d been dropped into an alternate reality?
That’s the standard that truly innovative work deserves.
Not perfectly-polished boss beige, nor a "creative" brand that comes off as more chaotic than inspiring.
I want you to take people somewhere new.
I want your brand to show what the inside of your brain looks like, where you go when you dream, and how you would remake the world if you were a god.
(If that sounds like a tall order… maybe you just weren’t on tumblr in 2011? ¯\_(ツ)_/¯)
If you yearn for a visual world has much more depth, edge, and meaning than what you’re currently showing... you’re in the right place.
As a psychic creative director, I see a full brand in one session: vibe, color, symbolism, typography and styling that captures your vision without sanding down the rough edges that made it interesting in the first place.
From there, I build my clients a visual playground. After presenting it to them, multiple clients have said it’s like I read their mind (especially non-woo types, weirdly). Others just openly weep. 🥲
That’s because a good brand comes from seeing who you already are, underneath the compromises and strategic restraint that got you this far, and making sure that others will see it, too.
If this is the year that you want look like the world-changing firebrand that you already are, let’s talk.
