I pieced together this brand for my past self: a strategic designer exhausted with freelancing for agencies that wouldn’t let me present my own work. 

Now, after years of refining exactly what I’m best at and with new goals on the horizon, I’ve become something more: a psychic brand director for rebels and innovators who need their wild visions translated into luxury visuals. 

Playing around with your brand can be fun, revitalizing, and re-introduce a little joy back into your work. 

But if you’re holding back on making overdue changes — or, on the other hand, changing it over and over — you risk losing trust. Which, imo, is likely THE most important piece of your marketing this year. 

This is when your brand has to be SO CLEAR that it cuts through the noise, cuts through the fears, and lodges itself deep in someone’s heart, where it could change their life.

I’m not talking about branding (how you are seen from the outside) — I’m talking about what’s underneath it.

This post, my first in five weeks, had THE HIGHEST reach of any post I have made in the last 2 years. 

Feel free to use any of my excuses for your own disappearances.

You don’t need a huge professional photoshoot in order to create a fully “branded” website or post. Do professional photoshoots help? Absolutely. Do these methods perfectly replace them? No. But can you keep up a consistent brand aesthetic without fancy photos? Yes.

A question for the coaches and other kinda weird business owners who “didn’t need pretty branding” to succeed:

If you’ve already mastered marketing, sales, strategy, content, copy, energetics all the way to ~$1M… 

Why would you NOT want to bring the aesthetics of your business up to match them for like $10-20k?

If you can afford couture, you wouldn’t show up to a red carpet in the same thing you wore to your first ever networking event years ago. So why is sticking with your old make-do branding ok with you???

Meet the new visual identity and website for Brooklyn Speech Therapy! 

Taylor is the founder, and her unconventional approach hinges on working with clients in their own homes — so her brand needed to feel just as inviting, cozy, and clean as the home of a Brooklyn professional (given that there will always be coffee mugs out, stickers on walls, and art on the fridge).