Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
MEET FIREBRAND ❤️🔥
FIREBRAND is the rebrand for unconventional business owners that honors your weirdness, so you can show up as your full self and call in your deepest-dream clients at a price point that truly reflects your expertise.
SUNSHINE, FRESHNESS & FLOW 🍊 🌞 🍋 🌱 🍋🟩
Inspired by the movement and flow of art nouveau — and the dance backgrounds shared by the members — the logo and accents incorporate varied line weights and intentionally-imperfect curves and flourishes that draw the eye through logos and patterns.
unobstructed views
I had no grasp of just how obstructed my view of the sky is in NYC until I moved away. We all know that moving somewhere new means a big PeRsPeCtIvE sHiFt. But literally… have you ever just looked at THE SKY in utter awe?
6 ways that branding = magical practice
For all the witches and occult practitioners: Have you ever wondered if your brand and “aesthetic” is important or worth investing in? Well, it’s kind of like explaining to someone why they should give a fuck about MAGIC.
Why what you’re aesthetically drawn to isn’t always FOR YOU
I am saturated, opaque, intense. I am not sheer. I am not soft. I am clear, bright, obvious. I am high-contrast. There’s no point in toning it down - it is my natural state. It is so much easier for me to embody “bright, crisp, and clear” than “muted.” No matter how much I was told or shown otherwise.
Graphic design is not my passion.
At risk of self-sabotaging, let me explain…
The truth is that I don’t, and have never, “lived and breathed” brand design. However… I'm pretty fucking good at it. I enjoy and care about it deeply enough to make a sustainable living out of it.
And it happens to make my clients a lot more money.
You need a mood board. No exceptions.
It’s the “secret” to my process. It's a translation from the verbal and energetic into the visual. It’s a mood. It’s a strategic direction. It's a peek into what is possible. It’s divination.
Steal my brand guidebook 😈
If you’ve ever asked or wondered what you tangibly get when you hire us… you’ll want to check this out. And I encourage you to envision what YOUR brand guidebook could look like as you watch.
If you do nothing else for your brand, make a playlist
Playlists are one of my favorite ways to energetically explore and develop a brand without putting pressure on the visual part of it.
The key to an innately fascinating brand
It’s the culmination of what I’ve learned since turning my focus to the witches and weirdos that I love working with most.