Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
6 ways that branding = magical practice
For all the witches and occult practitioners: Have you ever wondered if your brand and “aesthetic” is important or worth investing in? Well, it’s kind of like explaining to someone why they should give a fuck about MAGIC.
Energetic visionary witchcraft
That’s right - this is where I go FULL WOO. Lately I have been distilling my practice down to its ✨ simplest possible ✨ form: energetic visionary witchcraft.
How to give up your identity
In the last few months, I stopped drinking coffee every day — a habit I’ve had for my entire adult life.
As I started telling people, I realized that the hardest part wasn’t actually cutting coffee itself.
The hardest part was giving up my IDENTITY as a hardcore NYC coffee junkie.