Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
How to give up your identity
In the last few months, I stopped drinking coffee every day — a habit I’ve had for my entire adult life.
As I started telling people, I realized that the hardest part wasn’t actually cutting coffee itself.
The hardest part was giving up my IDENTITY as a hardcore NYC coffee junkie.
Awkward phases are normal… and so is growing out of them
I meet a lot of business owners who are embarrassed to tell me that they built their business with bare minimum or even non-existent branding. My hot take: honestly, this is COMPLETELY ok. Here’s the quickest way to reset & refresh your brand.
Why I’m rebranding (again)… and how to know it’s time
How do I know it’s time to rebrand?
It’s one of the questions I get asked the MOST often, and I happen to be deep in it right now — so here’s my process.
Do any of these thoughts sound familiar:
My content doesn’t feel fun/exciting anymore. My brand feels limiting. It’s time to enter a new phase of my business… and my brand feels OLD. I’m reworking my core offers… they don’t really match my brand. It’s just not ME anymore.