The Edge Cases
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the other kind of feed
Even the most creative and visionary business owners can get stuck in their own world.
If you’ve built a successful business, you know that even after years of refining, optimizing, and perfecting… you will lose perspective at some points. Things start to feel flat.
This isn’t a strategy problem — it’s is an energetic problem. And it can sneak up on you.
why i stopped offering websites
My genius is branding — not website design, not website development, and definitely not project managing website design and development through contractors.
Looking like a leader ≠ looking "polished"
You own your bigness. Own your weirdness. Own your mastery. Own your legacy. Own your voice.
Looking like a leader doesn’t necessarily mean polish — it means looking different from what else is out there.
I won’t convince you that you need to rebrand.
My clients already value branding, and already have a budget for it. Their big decision is choosing the right designer or agency to make it happen.
When they find me, they often tell me that they immediately knew I would get them, and they are ready to go.
Brand design emergencies don't exist.
Not only will rushing the process not help anything, but you'll get the best result by designing for the future — not right now.
So you’re done with the whole black-on-beige femme-script-font “soulpreneur” look... now what?
If you’re not a traditional business owner, the traditional “branding package” won’t necessarily be a great fit for you.
These are the specific needs I identified over 10+ years helping weirdos honor their truest selves in their visual brand.
how to strategically half-ass things
Dispatch from my Mars return in Cancer 🦀
Especially when it comes to business, absolutely none of the Mars in Cancer advice matches up with conventional “get shit done” motivational advice.
After 5 years of selling stuff on the internet, I understand how I have to approach business better than ever, and it’s frankly not generally recommended.
I was hired based on the color of my resume paper.
I had no idea that this was how it went down until my art director told me the story over lunch six months later...
Honestly, branding is superficial.
It’s thought of as a nice-to-have, but definitely not critical, investment. Maybe you'll get to it when you have a "really good" year or something.
But lately, I’ve been thinking about how the superficiality of branding isn’t a bug — it’s a feature.
I would rather die.
I have watched a pathological amount of Star Trek this year.
I firmly believe that all media you binge-consume counts toward something positive eventually. There’s a reason you’re drawn to it. Especially while paralyzed on the couch during a depressive episode.
Then, there’s the media that immediately changes your life.
Beauty is what makes life worth living.
I am not here for the people who find beauty trivial, shallow, superfluous. For my people, beauty is what makes life worth living.
I catalyze people
People in my orbit get shit started. They take first steps, reach out to people, start businesses, make ideas real.
Friends have told me they literally walk into opportunities on their way home after spending a few hours with me.
And while some people meet and celebrate and ACT on the intensity I naturally bring to the table… others don’t 🤷♀️