What if you could create the most expansive visual expression of your business… without designing a thing?
Swail Studio’s signature service, Brand Actualization, crafts your unique visual identity to free your creativity so that you can focus on showing up and doing what you do best.
How is “Brand Actualization” different from “self actualization?”
Your “self” is NOT your brand!
This is NOT about commodifying your personality in order to sell something.
You are a human being. You are on your own, personal self-actualization journey. Brand Actualization is for your business.
If you’re guilty of confusing the two, you’re in the right place — because Brand Actualization helps separate your SELF from your business.
Brand Actualization gets to the core of your business’s purpose and mission… and finally translates your unique vision into an appropriately powerful visual identity.
Brand Actualization is finally being able to SHOW people exactly what your business is about — instead of hoping you explain it well enough for them to just “get it.”
It’s especially difficult when your work is “spiritual,” energetic, or witch-adjacent — how do you translate unseen realms into marketing graphics??
Your job isn’t to be a brand designer, so why would you spend any more time than is absolutely necessary noodling around in Canva?
A visual identity that truly and fully reflects your business makes it faster and easier to create what you need to create — without second-guessing the visual cues you’re giving.
A clear and aligned visual identity makes clear who you are and what you do to anyone who interacts with your business.
It affirms your passion for what you do and helps you share it.
It reminds you why you are putting the work into making your business as successful as it possibly can be.
It clarifies to your audience and customers exactly why your work is worth their time, attention, and investment.
Testimonial
“[After the rebrand] I felt way more powerful... because I know what my voice is now.
I know what my identity is now, and this is me coming forward and sharing it unapologetically.
That, to me, is true power. Everyone could feel it. All of my followers felt it. It looks so cohesive and fluid… Every time I look at it, it feels like, “Ahh! Yes!”
It made me show up differently. It’s like when you get your hair cut. You just show up differently, and you show up more in your power. I just love it, and I’m still feeling the effects from it, it’s really amazing.”
— Riana Stellburg
A little bit about Swail Studio…
I’m Sharon Wagner, the Founder and Creative Director of Swail Studio.
After 10 years in the branding and advertising industry, I was known for "making things look expensive."
Meanwhile, I had quietly developed my witchcraft practice, and clients were already telling me that I had “read their minds” regularly.
I soon saw the opportunity to create far more meaningful work by merging my branding expertise with my intuitive skills.
I realized that I can mirror someone’s life purpose back to them by revealing the deepest, truest expression of their brand.
My work allows entrepreneurs to finally show up and be fully seen… naturally drawing in aligned clients and customers.
Swail Studio is where I lead intuitive entrepreneurs through transmuting the raw, messy, unfiltered essence of their business into their most powerful, visible asset.
We want our clients to shine in their full weirdness. We’re versed in the traditional “rules” of branding and design — and the best ways to break them. We’re also witches who make gut-based decisions, and go where intuition guides us.
When you choose to work with us, don’t be surprised to you find yourself with a brand that is, weirdly, exactly what you wanted. Even if you never could have imagined, articulated, or thought to ask for it yourself before we presented it to you ;)
Testimonial
“It was seriously therapeutic and energizing to have my life's work reflected back to me in visuals that felt true.
Tangible proof that someone sees you and gets you is a big deal when you're weird.
And now, with Sharon’s help, folks arriving in my digital spaces can immediately see and feel the depth of what’s being offered and can decide whether that fascinates or horrifies them.
This clear, up-front visual communication allows my business to spend more time serving students who are a great fit and less time managing folks who were looking for something less intense.”
— Ren Zatopek
How do I know this is for me?
Brand Actualization is for established business owners. Here’s who we work with best.
Does this sound like you?
You are an ESTABLISHED in your industry, and your clients are getting results.
You are 3–5+ years into your current business, and/or have previous entrepreneurial experience.
You have a clear VISION for where you want to take your business next.
You know your brand values and what makes your work unique from anyone else — even if you aren’t sure how that translates visually yet.
You already know how to delegate, and invest in high-level coaching, VAs, employees, or contractors.
You’re decisive — you trust your own judgment, and know what works for your business and what doesn’t.
You don’t have the TIME to add a ton of meetings into your schedule or email back and forth for months.
Your ATTENTION is precious, and the idea of a done-for-you service sounds like a huge relief.
You’re not “scraping by” anymore — and realize that the frugal DIY mentality that got you there won’t serve you as you step into a new level of leadership and growth. You can no longer do everything yourself.
You’re a true VISIONARY, and you’re planning to become an icon (or iconoclast) of your industry.
You know magic works, or are curious about leveraging the power of symbolism, glamor, and subconscious cues to infuse your intention into every interaction your audience has with you.
You want to be instantly recognizable across the internet and in person, and sear your work into peoples’ brains.
P.S. If you don’t fit all of this criteria perfectly, but think this might be for you…
Don’t hesitate to book a consultation anyway — we’ll make sure you leave with next steps for your branding journey, whether it’s Brand Actualization or something else!
Testimonials
“We wanted a visual identity that was a bit outside of what other people were doing in the witchy space and she totally delivered.
Working with Sharon on our branding project was a delight. She was super attentive and intuitive, I felt that when we were talking she was "getting" it.
We were literally squealing with delight at the reveal of our new brand guidelines. What Sharon put together breathed new life into our brand, and I feel we have a much more professional look than we did before I found her. Highly recommend working with her on your next project!”
— Brenndon Knox
“I have had so much more confidence in sharing Ceremony with the world since I have worked with Sharon, and I am working with two new regular clients who were able to immediately understand the work I do through the visual branding.
Sharon was magical to work with. I love Swail’s unique, witchy approach to design and would recommend them to anyone looking for something out of the ordinary. Thank you, Sharon! ✨
— Laura Joyce
What’s the investment?
Brand Actualization is an expedited, deep-dive process — almost entirely done-for-you — and begins at $4750.
It only takes 4 weeks. With the short turnaround and depth of the work, we can only take on one or two clients at a time.
Your time investment is some intake paperwork, 1 consultation + 2 presentations. Be prepared to provide feedback on presentations within 48 hours so we can keep it moving. Otherwise, sit back and let us work our magic!
website design & development, pre-made Instagram templates, business cards, merch, and other additional services can be added for an additional fee. Let us know if you’re interested at our consultation.
Payment plans are absolutely available! Just indicate you’re interested when you book.
Testimonial
“Thanks to her branding work, we were able to nearly double the price of my membership while actually increasing sales conversion rates!
Sharon is a consummate professional and a delight to work with. In addition to the sales improvements, having a clear brand kit and guidelines has made my company's marketing efforts much less stressful.
We no longer have to figure out what to do or what things should look like; we're able to focus on creating quality content knowing that we can lean on Sharon's guidelines to ensure that the brand is clearly communicating our values and our message. I can't wait to work with Sharon again!”
— Sarah M. Chappell
What’s the next step?
The easiest way to learn more is to book your free consultation — we can talk through where your business is now, and your next steps on your branding journey.
We’ll unpack your dreams and vision for your business, and discuss if Brand Actualization might be the catalyst you’re looking for.
Even if it’s not for you at this time, you’ll leave with personalized guidance to support you on your branding journey.
Are you ready to free your creativity & get the support you need to shine in your full weirdness for years to come?
Let’s chat and find out if Brand Actualization is the catalyst you’ve been looking for.