THE BRIEF:
Kara Loewentheil, Founder and CEO, said it all at our first meeting:
“A lavish Greek mythology dinner party where you could discuss philosophy but also probably throw a pomegranate.”
THE RESULT:
This opulent and indulgent visual identity began with Creative Director Hillary Weiss’s photoshoot, color palette, and typefaces.
Swail Studio added the details that round out this opulent, indulgent look to draw in and resonate with women ready to claim more pleasure, confidence, and autonomy over their own brains and lives.
This included creating two thorough logo systems with supporting icon suites, patterns, and background textures.
These elements combined into a designed and developed WordPress site, direction for Instagram posts and webinar decks, and a new cover for the iconic Unf*ck Your Brain podcast.
See the brand in action: theschoolofnewfeministthought.comCREDITS:
Strategy + Creative Direction by Hillary Weiss
Website Development by Laura Kloepfer
