Your new brand already exists. You just need the right mirror to see it and give you the full picture before you claim it.
You’re invited to a vibe check: a quick read on the ideal time for you to rebrand and what it could change for your specific business, so you can plan ahead and get the most bang for your buck.
Testimonial
In some ways I felt like my visual brand had been strong, potent, and had good building blocks, but I wasn’t really tapped into how to bring everything together.
After a period of experimenting with offerings, I was pulling together my work in a more cohesive way and I really wanted that sense of security I was stepping into to be reflected by more cohesive visuals.
The Firestarter really helped me see alllll the threads I’d been pulling on in my brand for years through a more cohesive lens. The coolest part was how that mirrored my work back to me and helped me clarify my offerings in an incredibly valuable way.
I knew I wanted to work with you and when I saw your Firestarter offering it sounded perfect for me—having someone else’s eyes on my brand to give me guardrails while still having the freedom to play and create something with my magic and process. I really wanted to work with someone who could amplify my brand from the inside out because mirrors are so powerful for shifting.
Sharon asked such awesome questions as part of this Firestarter package and really helped me open the door to step into the next level of my work while also weaving in parts of my work I’d maybe turned away from or forgotten about. The magic of the process and how it unfolded in tandem with my own integration of my work was the branding experience I needed.
I definitely see people understanding my offerings more and my message coming through more clearly as a result of this work. Absolutely work with Sharon, especially if you have a strong framework to create a foundation—you know who you are and you’re ready for that to be seen more clearly.
— Ash Bruxvoort
The best-kept secret in branding? It can be extremely easy.
You don’t have to do it alone. You don’t have to have it all figured out before you even start.
You get to let someone else do the hard part, and feel the waves of relief when you’re presented with a brand that’s so weirdly perfect that you wouldn’t have known how to ask for it.
It doesn’t require endless intake forms or research homework beyond what you’re already tracking.
It doesn’t have to take months of soul-searching sessions or internal drama about Your Life Purpose.
There’s no need to cut off certain facets of your identity in order to wedge yourself into a niche.
All of your random interests and strengths have their place — you just need to pick out the common thread that weaves it all together.
You’re the expert on your business, and you already have everything you need to point your brand in the right direction — it just takes a good mirror to see yourself clearly.
Often it just takes a quick, strategic conversation to find the reframe that creates the fresh momentum, inspiration, and clarity that your audience is waiting for — before you even rebrand.
This is where a vibe check comes in: a quick and to-the-point 15-minute call to explore how, exactly, a rebrand could impact your business — and orient you toward the most helpful next steps at this point in your process, whether with me or elsewhere.
What happens in a vibe check?
We’ll have a transparent conversation about what’s going on in your business, why you’re drawn to rebranding, and I’ll give you direct feedback on how, exactly, a rebrand could change your business.
I’ll give you my honest opinion on the best timing for your rebrand, and let you know if it would be more helpful to work on other aspects of your business before rebranding.
I’ll connect you to any resources or service providers for any non-branding changes you might need more urgently.
If it is time to rebrand your business (or will be soon), I’ll fill you in on my process + next steps, and answer any questions you have about potentially working together.
October special: When you book your vibe check before the end of the month, you’ll get $450 off your first investment with me — good through January 2026.
Testimonial
“Talking to Sharon was exactly what I needed to bring my brand into alignment with who I really am.
I spent so much time trying to find my niche that I felt scattered and disconnected before working with her. The questions Sharon asked in each session—combined with her deep expertise in branding—helped me rebrand in a way that fully represents who I am and makes marketing and sales feel so much less yucky.
Working with her is effortless, supportive, and genuinely fun. The whole process was like chatting with a friend who also happens to be a pro in graphic design and branding. She took the time to truly understand me—who I am, what I’m aiming to create in the world, and how to visually connect that with my audience.
She’s a true collaborator, listens deeply, and uses her expertise to reframe ideas so that they stand out. The easy, open conversations and genuine support she brings to her sessions have been my absolute favorite part.
If your brand feels scattered or you’re stepping into a new phase of your business, I can’t recommend Sharon enough. She has an incredible gift for distilling what you want to convey into a clear visual direction, without the headaches of trying to sort it all out on your own.”
— Marissa Garza
If you’re thinking about rebranding — whether it’s already overdue, it’s a next year problem, or on your maybe-someday wishlist — this is for you.
You’re itching to rebrand, but you have plenty going on already, and aren’t sure how important or urgent it actually is at this point in your business.
You aren’t sure if you’re ready to rebrand and are wondering if there are other issues in your business that should be resolved before you take this leap.
You’ve been in business for at least a few years and have established offers or solid proof of concept — but your brand hasn’t caught up to where you are now. .
You have a general vision or mission that you’re committed to, even if you’re not 100% on the details (which we can clarify together!)
This might not be for you if:
You’re looking for a super-quick fix to save your business.
You’re in a period of rapid shifts/testing/growth and don’t know what your business will look like in a few months, let alone a few years.
You’re still learning business foundations or are completely new to marketing.
You’re looking for design services without rebranding first, such as website design or social templates for your pre-existing brand. I’m too expensive for you ;)
Some examples of what past clients have transformed through a rebrand:
Basic, generic branding that you haven’t updated since rushing out your website years ago that keeps attracting bad-fit clients -> The right people get you and your vision immediately, and show up ready to come along with you.
Hitting an existential level of cognitive dissonance from outgrowing a brand (and past version of yourself) that has you ghosting on your marketing -> Being able to show up as your full self in a way that you’re proud of.
Over-explaining and apologizing for the complexity of your work, and worrying about looking like a chaotic mess -> Being able to hold the full spectrum of your weirdness with layers of depth and expansiveness.
Approaching major visibility thresholds like launching a book or starting a press tour… but don’t want a single soul to look at your website -> The confidence to stand out, show off, be seen by new people, and maybe start a whole movement while you’re at it.
“Working with Sharon gave my business the glow-up it needed to take things to the next level.
I started my studio with a DIY-brand that worked just fine, but as my offerings, clientele and revenue grew, I needed my visual impression to evolve as well. I wanted my website to shine as much as my work did!
Sharon immediately & intuitively understood my vision, my values, and what my brand needed to make a great first, second, and fiftieth impression.
Now my ideal clients immediately know they're in the right place when they land on my site, and there are plenty of visual details and accents that keep them surprised and delighted every time they return.
Plus I've been able to implement our brand work even beyond my digital presence. Now I've got business cards, stickers, and other merch forthcoming that helps spread the word about my work on and offline.”
— Amelia Hruby, Softer Sounds
“Tangible proof that someone sees you and gets you is a big deal when you're weird.
It was seriously therapeutic and energizing to have my life's work reflected back to me in visuals that felt true.
And now, with Sharon’s help, folks arriving in my digital spaces can immediately see and feel the depth of what’s being offered and can decide whether that fascinates or horrifies them.
This clear, up-front visual communication allows my business to spend more time serving students who are a great fit and less time managing folks who were looking for something less intense.”
— Ren Zatopek, Ren+Spiritwork
“Thanks to her branding work, we were able to nearly double the price of my membership while actually increasing sales conversion rates!
Sharon is a consummate professional and a delight to work with. In addition to the sales improvements, having a clear brand kit and guidelines has made my company's marketing efforts much less stressful.
We no longer have to figure out what to do or what things should look like; we're able to focus on creating quality content knowing that we can lean on Sharon's guidelines to ensure that the brand is clearly communicating our values and our message. I can't wait to work with Sharon again!”
— Sarah M. Chappell, Holistic Business Academy
“I knew anything Sharon made would be better than the DIY Canva stuff I was using, but she somehow tapped deep into my psyche to create something that was so "me" and so professional. Even friends of mine commented on how reflective it was of my personality and vibe.
Sharon is a magician. I worked with her to level up the visuals and branding of my speech therapy practice and could not be more pleased with the results.
Sharon's process was efficient, clear and thoughtful. She took the time to talk with me about my visual likes/dislikes and to learn about my business, which is somewhat niche. I came to her with the goal of creating something that evoked the fun of childhood without being child-like and she nailed it.
She connected me with a great web developer and sent very easy to use brand collateral that I am having a ton of fun with for email marketing and social media.
Biggest take-away: Sharon created a visual world for my business and brand that has upped my entrepreneurial confidence 1,000%. Work with her!!”
— Taylor D’Aries, Brooklyn Speech Therapy
“Working with Sharon on our rebrand was a seamless and delightful experience from start to finish.
We came in with some existing creative direction, and she integrated those ideas with genuine collaboration and curiosity—two things we really value on our team. We felt heard and seen throughout the entire process, which made it so easy to trust Sharon with helping to define our identity as a company.
The deliverables were gorgeous, thorough, and ready to implement right away across our web and social content. We didn’t expect to receive so many intricate patterns and textures alongside a new logo, fonts, and colors. Our website designer even said it was the best brand guide she’s ever received.
Sharon’s communication was clear and intentional, both in meetings and via email. She listened to our feedback and provided thoughtful, detailed options that reflected exactly what we discussed and brought our vision to life in ways we hadn’t imagined. The end result is a brand design that captures the essence of who we are—sophisticated, refined, fresh, creative. We’re obsessed.”
— Amy Jacobus, Grounded Growth Marketing
“Nowadays, it is difficult to find someone you can trust to help you execute your vision. After I saw Swail Studio's instagram and looked at her website -- I knew I had to work with Sharon.
Her design style was right up my alley -- clean and beautifully haunting. I had never hired anyone for a rebrand before but I felt like I could completely trust that Sharon would deliver.
Sharon set up a consultation with me to talk about my needs and desires. She created mood boards based on our consultation. These mood boards showed me that she was really listening to me. All the placed images, texts, etc are selected with such intention and curation. It truly made me feel special! Because we were in sync and on the same page, there was little to none edits which I appreciated for time.
Our consults felt like I was talking to a friend and a fellow designer so I felt comfortable and relaxed. She sent me the deliverables right away and even created templates for me that really came in clutch when I became sick and didn't have much energy to create a design from scratch. Swail Studio made me look put together haha.
Sharon helped me to kick off a new chapter of my business and created a look that embodied me and who I am. I'm so grateful to her for keeping my essence.”
— Riana taclas, RST Alchemy
