Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
…but what if I don’t like it??
A lot of weight gets put on having and maintaining a perfectly-dialed-in brand, and part of the point of Intuitive Brand Kits is to take away some of that heaviness.
So, I want to address a few of the deep, dark fears that come up around investing in branding.
I would rather die.
I have watched a pathological amount of Star Trek this year.
I firmly believe that all media you binge-consume counts toward something positive eventually. There’s a reason you’re drawn to it. Especially while paralyzed on the couch during a depressive episode.
Then, there’s the media that immediately changes your life.
Post-traumatic creative growth
For so long, I let my experience of creating the work, the pressure and fear that I felt in the trenches of it, completely cloud my perception of the result. Until this month, I couldn’t bear to look at so many of these projects, and it was IMPOSSIBLE for me to consider them as they are: truly some of my best work.
6 ways that branding = magical practice
For all the witches and occult practitioners: Have you ever wondered if your brand and “aesthetic” is important or worth investing in? Well, it’s kind of like explaining to someone why they should give a fuck about MAGIC.
Fuck around and find out (with your website)
If you’re sick of what you’re working on lately, have you given yourself permission to fuck around and find out? How I finally finished my website after 8 months.