To the rebrand-curious but not sure if it’s THE move right now:

Playing around with your brand can be fun, revitalizing, and re-introduce a little joy back into your work. 

But if you’re holding back on making overdue changes — or, on the other hand, changing it over and over — you risk losing trust. Which, imo, is likely THE most important piece of your marketing this year. 

THE SWAILING is a new session to help you cut through the fog of not knowing what to do next — based, of course, on the archaic definition of swail: burning back overgrowth to make way for the new.  

Because if there were ever a time to make way for the new, it’s now. 

Its purpose is to get you out of fear, second-guessing, paralysis, self-consciousness about how your business looks, and to remediate the dread that sneaks in when you’re pushing yourself to show up without being fully grounded in your intention and vision for your business. 

It addresses the lurking fear of failure, fear that what you’re doing isn’t working, and fear that if you admit it your whole business will crumble around it. 

It pulls you out of hiding from or glossing over issues with your brand, and helps you move forward to correct them. 

You’ll leave with specific next steps to either shore up your current brand, or begin a rebrand — outsourced or DIY. 

(Yes — I may literally tell you not to hire me, if it’s not right for your business!) 

You’ll also hopefully find renewed momentum and trust in your decisions, and be back in touch with what you’re really here to do, and why. Dare I say… you might be excited to show up again! 

Let’s make your marketing as easy as possible, cut through any lingering self-doubt, and get you confident in what you’re here to rebirth and correct from the ashes of late-stage capitalism. 

And get you making the money we all need to survive it. 

(I don’t have to tell you it’s not only about the money — but from the conversations I’ve been having, this summer it mostlyyyy is.)

The more decisive you can be in this moment, the more you’re able to try, play, and experiment — and the more quickly you're able to figure out what works, what people need and will buy, and how you’re going to get through this moment in your business. 

When you show up with the natural confidence and conviction of someone who is doing what they are here to do, it is so much easier to communicate what that is and why it’s important. 

Then, selling comes much more naturally (and damn if our sales skills aren’t being tested right now). 

That confidence is what will magnetize people to you, and help them trust that their hard-earned money is well-spent with you. 

Having deep conviction that you’re in the right place at the right time leads people to trust you with their time and money. 

So, if you’re ready to get clear on what the entire fuck to do next about your brand in order to reach the people you need to reach… I’d love to see you for a SWAILING session.

I have 4 spots open at an intro rate of $200. Hit reply with any questions.